A Bolder Effort by Big Tobacco on E-Cigarettes

Matt Richtel
(The New York Times, June 17, 2014)
“Electronic cigarettes…are getting powerful new backers with an unhealthy reputation: big tobacco companies…E-cigarettes have become an overnight sensation, with $2.5 billion in sales, though that is a tiny fraction of the smoking industry. The devices have also touched off a public health debate. Some argue that e-cigarettes, which vaporize nicotine, offer a less dangerous alternative to cigarettes. Others warn there is insufficient evidence on the product’s health risks and whether e-cigarettes are prompting people to quit smoking…Concerns about marketing of e-cigarettes…have prompted a Senate hearing…The Food and Drug Administration [FDA] recently proposed guidelines for regulating e-cigarettes, but did not propose any restrictions on marketing…Marketing of cigarettes is heavily restricted, with TV ads forbidden.”
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Related story:
E-Cigarette Market Is Booming
Brady Dennis
(The Washington Post, June 18, 2014)
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